I am responsible for the planning and delivery of marketing, press, publicity and information provision across all DanceXchange activity, implementing our strategic and audience development plans. I manage the marketing team which includes our Marketing Officer and Digital Marketing Apprentice as well as coordinating freelance PR support.
I began my career in print journalism before graduating to arts marketing where I have worked consistently for over 20 years. From pantomime to classical drama, live music to ballet, I have experience with most art forms, marketing a huge variety of work to audiences in Yorkshire, the East and West Midlands, principally on behalf of local authority funded middle-scale touring venues. I joined DanceXchange at the beginning of the International Dance Festival Birmingham in 2014 and love working on our many projects and programmes.