International Dance Festival Birmingham (IDFB) is looking for an agency or individual that can deliver a creative solution and contribute ideas for our festival materials. We require delivery of:
- A new/refreshed festival logo. This should be rooted in Birmingham as a place and Dance as an artform. We are interested in a graphical treatment of the festival name. We would like to keep our signature red colour but we are open to variations on the current Pantone. The logo needs to work in different contexts in portrait and landscape and at different scales from a website to a large outdoor poster. The future festival logo will need to sit alongside the DanceXchange logo so a consideration of this relationship would be welcomed.
- A style guide for the festival materials. The style guide will be used to inform the creation of high quality, high impact materials that engage members of the public promoting festival activities and driving attendance/ticket sales. You should be aware that the final designed materials will need to lead with a use of images. Please note: these images are the copyright of the participating companies in the festival and therefore there are constraints to altering pictures.
The branding/style guide needs to be flexible so that it can be used in a variety of contexts. The following elements need to be considered in creating the logo and overall style guide: festival brochure, festival map/handy guide, zone guide, performance flyers, outdoor & additional promotional materials including herras banners, flags, posters, and e-flyers. template.
Please download the attached brief for this contract for full details and the background to the project
Read more about our previous festivals
We have IDFB images and our current IDFB logo available, email firstname.lastname@example.org to receive these
Deadline for responses to the brief / Tuesday 14 November 2017
Presentations and Interview/ week commencing 19 November 2017
Work to begin / We would be looking to agree on concepts by 14 December with completion in early January 2018